Each year there are a selection of conferences and exhibitions that promote speciality foods and innovation in that industry. This year is the first “Food Matters Live” at the Excel centre in London. Three days of conference, talks, seminars and exhibitions that I think are particularly relevant to my way of thinking about sea buckthorn.
Day one, tomorrow there are so many relevant seminars that Ben and I will be going. The recent research results from Harvard relating to Flavonoids and the potential they might have in promoting healthy aging is steering interest in one session. Pharma and food convergence – a brand new era? We are entering a world where a healthier diet may come from natural foods, or formulated foods that form a quality diet. Understanding where sea buckthorn fits into this era is important. Fruit juice – its role in diet and the science behind the headlines can be taken in a number of ways. Too much natural sugar is a recent comment. It will be interesting to see how the speaker from PepsiCo covers the topic.
Assessing next generation natural ingredients and additives – I want to understand how the nutrients in sea buckthorn have a relevance. Evaluating the drivers and opportunities shaping the future of nutrition. A principle conference topic that will I hope expose the issues that British Sea buckthorn needs to take into account when selecting varieties to grow; products to develop and information to pass onto market and consumers.
This is just day one. Day two will look at Cardio vascular issues and day three cognitive health. It promises to be a fascinating week. One that may inspire new ways of looking at how the project here develops in order to make our sea buckthorn relevant to market and consumers.
