I have started this blog three times now as the subject matter needs thinking through so that the message I want to convey is right.
Since September 2009 I have been taking sea buckthorn capsules – day in, day out. Like many consumers I take it because I have read the information on the web relating to its potential benefits. The list of benefits vary from site to site, but on the whole it is long and varied. I take it because I believe that it delivers benefit. As a healthy person I am not looking to cure any ailment, but I am looking to stay healthy. I consider that I eat a mixed and varied diet so in theory my body should be getting all the vitamins and minerals it needs. Against that I also consider myself to be an active person with quite a physical job – long hours and a modest amount of stress. Taking sea buckthorn capsules for me is an insurance policy against allowing minor health issues to take control. I genuinely feel better when I am taking them. I have stopped from occasionally when we have run out of capsules in the house ( as three of us are taking them). After a few days I do feel more tired. So that is my experience.
The time has come however for British Sea buckthorn Co ltd as a company to start trading in products that we will import from Europe. This brings back the subject of the definition of sea buckthorn for certain products. Is it a food or do its bioactive ingredients turn it more into being a medicine? What are the implications of it being a medicine or a healthcare product? Why do people buy sea buckthorn and what do they expect from it? Does this change the nature of how we should sell it?
These questions need to be answered because products need labels and labels come under regulations dependent upon whether the product is a food; a food supplement or a medical healthcare product.
Following Ben’s advice I am going to cut my blog length to 400 words or there abouts. So I will run this subject into the next blog.
n. These are conditions that one finds on the sides of almost all packs of food supplements. Sea buckthorn has a potential to thin the blood. An issue .that is common with chamomile; gingko, garlic, turmeric and others. Even a well known brand of cod liver oil carries the safety advice of consult your doctor if already taking anti-coagulents.